Yesterday, I was playing around with this new tool I had been reading about—Google’s Notebook LM. I’d heard whispers in the digital marketing and tech communities about its potential, so I figured, “Why not give it a shot?” I decided to test it out by uploading a mix...
How to Supercharge Your Social Media Ads with ManyChat: A Case Study in Boosting Engagement and Capturing Leads
In the fast-paced world of digital marketing, engagement and lead generation are the lifeblood of any successful campaign. Social media ads have long been the go-to tool for driving traffic, but in 2024, just driving traffic isn’t enough. If you're not actively...
Recap: WordCamp Rochester 2024 – Website Post-Launch Essentials
On October 5th, I had a blast presenting at WordCamp Rochester 2024. My talk, "So You’ve Published Your Website—Now What?", dove deep into five core areas you absolutely need to tackle after hitting publish on a new website. Let’s break it all down. 1. Security &...
How CANI Marketing Group’s SEO Tools Supercharge Your Local Presence
Last week, I had a conversation with a small business owner who was frustrated. “We’ve got the best service in town,” they said (spoiler alert: every single business owner I've ever talked to has 'the best business in town!'), “but people still can’t find us online.”...
Secret Plugin Hacks Every Small Business WordPress Site NEEDS: Essential WordPress plugins for small businesses in 2024
Hey there, fellow small business rockstars! Remember me, Ron Brennan from CANI Marketing Group? You know I'm passionate about helping you guys dominate the online world, and trust me, WordPress website plugins are like secret weapons in your arsenal. But let's be...
Intuitive Usability: Recap of Our Creative Director Hannah Taylor’s Talk at WordCamp Buffalo 2024
At WordCamp Buffalo 2024, our very own Creative Director, Hannah Taylor, took the stage to deliver a compelling talk on “Designing At WordCamp Buffalo 2024, our Creative Director, Hannah Taylor, shared her expertise on “Designing Web Experiences That Don’t Suck.” Her...
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